Social Media Management Survey

How do you manage your social media today?

We're a small team researching the daily workflow of Indian content creators. Your answers stay completely anonymous.

Under 5 minutes 15 questions 100% anonymous

Your Info

Tell us a little about yourself

All fields optional — share only what you're comfortable with.

Name

Instagram / LinkedIn handle (optional)

Phone / WhatsApp (optional)

Q1 · Single choice

Which best describes you?

Individual content creator

Freelance social media manager

Part of a creator agency or team

Small business / brand managing their own social

Please select one option.

Q2 · Single choice

How many social media accounts do you actively manage?

1 account

2–3 accounts

4–6 accounts

7 or more accounts

Please select one option.

Q3 · Multi-select

Which platforms are you active on as a content creator?

Select one or more.

Instagram

YouTube

Facebook

X / Twitter

Threads

Please select at least one platform.

Q4 · Single choice

On average, how many hours per week do you spend on tasks like scheduling, replying to comments, checking stats — not counting actually making content?

Less than 1 hour

1–3 hours

3–6 hours

More than 6 hours

Please select one option.

Q5 · Single choice

When you want to post the same content on multiple platforms, what do you currently do?

I copy-paste and upload manually to each app, one by one

I use a third-party tool to publish across platforms

I customise the post for each platform separately

I only post on one platform

Please select one option.

Q6 · Single choice

How do you currently handle comments and DMs across your platforms?

I open each app separately and reply manually

I only reply on my main platform and ignore the rest

I use a tool that shows all messages in one place

I rarely reply to comments or DMs

Please select one option.

Q7 · Multi-select (up to 3)

Which of these slow you down the most in a typical week?

Select up to 3 options.

Writing captions — takes too long or feels repetitive

Deciding what to post — running out of ideas

Posting the same content to multiple apps manually

Keeping track of what I've posted and when

Replying to comments and DMs across different apps

Checking how my posts performed — too many apps to open

Remembering to post on festivals, trends, and key dates

Please select at least one option (up to 3).

Q8 · Single choice

How often do you feel like your opening line — the first sentence or visual of a post — isn't strong enough to stop someone from scrolling?

Almost always — this is a real struggle for me

Often — I second-guess my hooks regularly

Sometimes — depends on the day

Rarely — I'm confident in how I open my content

Please select one option.

Q9 · Single choice

Do you write captions or content in any Indian language?

Yes — primarily in Hindi

Yes — in Hinglish (Hindi + English mixed)

Yes — in my regional language

No — I write only in English

Please select one option.

Q10 · Single choice

Do you plan your content in advance — knowing what you'll post and when?

Yes — I plan a week or more ahead

Sometimes — I plan 2–3 days ahead at most

Rarely — I post when I feel like it

No — I post spontaneously with no planning

Please select one option.

Q11 · Single choice

Do you currently pay for any app or tool to help manage your social media?

Yes — I pay monthly for a tool

No — I only use free tools or built-in platform features

I tried paid tools before but stopped

I didn't know paid tools existed for this

Please select one option.

Q12 · Satisfaction scale 1–5

How satisfied are you with how you currently manage your social media workflow?

1 = Very frustrated · 5 = Completely happy

Very frustrated with my current setup Completely happy with how things work

Please select a rating.

Q13 · Single choice

If one platform solved your social media management problems, what would you pay per month for it?

In Indian Rupees (₹), billed monthly.

Nothing — I wouldn't pay for any tool

₹499 / month

₹799 / month

₹999 / month

₹1,299 or more / month

Please select one option.

These two questions are the most valuable in the entire survey. Please take 60 seconds on each. There are no right or wrong answers.

Q14 · Open answer

What is the one thing about managing social media that wastes the most of your time every week?

Be as specific as you can — your exact words matter. Minimum 10 characters.

Please share your thoughts in at least 10 characters — this is one of the most important questions!

Q15 · Open answer

If you could wave a magic wand and fix one thing about how you manage your social media — what would it be?

No wrong answers. Dream big. Minimum 10 characters.

Please share your dream fix in at least 10 characters — this is one of the most important questions!

Your response is anonymous and stored securely.

Thank you!

Your responses have been recorded. We really appreciate you taking the time — your answers will directly shape what we build next for Indian creators.